The big seal script of character Marquis is
The ancient people went to archery range in front of cliff to practice archery. Unless in a war, people who could practice archery were upper class, such as marquis. Because it was expensive to do so.
The small seal script of the character is
The top means an animal head, here may be a target for the archery. The rest is similar to big seal script above.
The clerical script of the character is
The cliff is disappeared. The top of right part is an animal head, the bottom is character Arrow (Post 38). Right now it means "A person who practice archery", this kind person is marquis.
The Pinyin of the character is Hou1.